Reference Future Lab - pom+Innovation Exchange
Resivo innovation exchange product
resivo from dormakaba is a future-oriented, cloud-based access management system. Tenants themselves determine who has access to the flat and when – even remotely. The task was to strengthen and further develop the value proposition of the resivo product for the various roles along the value chain in the real estate sector.
pom+ conducted an innovation exchange with the client’s key persons from marketing, sales, product development, etc., and real estate experts from its own ranks. With the help of the design thinking methodology, resivo was creatively viewed from the perspective of the real estate world and product managers were supported in taking on the perspective of real estate owners and investors. Together, ideas and approaches for a targeted market launch were developed.
Services of pom+Consulting AG
- Preliminary talks for problem analysis and target definition
- Recommendation of situation-appropriate innovation methodology
- Preparation and moderation of the innovation exchange in accordance with the Double Diamond design thinking process
- Definition of the optimal target group to adopt a client-centred perspective
- Involvement of real estate experts to represent the target group
- Documentation of workshop elements such as value proposition canvas, personas, brainstorming provocation and elevator pitches