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Reference Future Lab - PropTech-Scouting

SBB Strategy Innovation

Client: Schweizerische Bundesbahnen (Swiss Federal Railways) 24.02.2017

The Mission

SBB Immobilien has recognized the relevance of digitalization of the real estate industry and has defined strategic fields for action for innovation management for these. Now, SBB wants to verify these fields for action based on current trends, technologies and solutions (start-ups) and review whether these are the right ones or whether any important fields for action are missing.

Solution

Based on the strategic specifications of the group and the strategic fields for action of the innovation management, current trends, technologies and solutions (start-ups, applications) are pointed out and assigned to the strategic fields for action where possible. The relevant tends, technologies and solutions are assessed in respect of criteria such as customer benefit, efficiency increase and turnover increase, and the resulting strategic fields of action are pointed out and reconciled with those already developed.

Services of pom+Consulting AG

pom+ uses the «Digital Real Estate Trend Analyzer» to compile the trends, technologies and solutions relevant for SBB. The workshop will discuss the relevance, assign the elements to the existing strategic fields of action and use a well-established evaluation to verify the fields of action.

  • Relevant trends, technologies, solutions
  • Potential strategic fields of action
  • Reconciliation with existing strategic fields of action