Successfully exploit the potential in the networked world with a digitalisation strategy
In the digital transformation, companies act most successfully when they understand digitisation as an organisational issue and see technologies as a basic building block for a successful future. With a digitalisation strategy, you set the necessary course.
- Analysis of the initial situation
- Determine the digital maturity level of the organisation (DRE-i)
- Carrying out trend & technology scouting
- Development of a stakeholder analysis and customer journey
- Evaluation of the digitalisation potential incl. development of use cases
- Definition of strategic fields of action
- Development and evaluation of strategic initiatives
- Creation of a roadmap incl. implementation planning
- Anchoring an agile strategy development process in the company
The digital transformation requires new strategies and structures. Which processes need to be replaced, adapted or completely rethought through innovation in order to remain competitive in today's market? In order to guide you through the digital revolution in a targeted manner, pom+ combines many years of real estate expertise with the know-how of our specialists in digital transformation, business management and date analytics and uses the expertise of our trend scouts.
In order to develop a digitisation strategy, first of all a sound Trend- and Technologiescouting to identify the development streams and digital solutions that are relevant for you. Furthermore, we conduct a stakeholder analysis in order to capture the individual needs of the relevant stakeholders in the context of strategy development.
The results from trend and technology scouting are highlighted along the customer life cycles and concrete use cases are jointly developed in workshops in order to optimally exploit the digitalisation potential. In an iterative process, we summarise the use cases into strategic options and concretise, expand or discard them as required. Subsequently, the strategic options are evaluated and prioritised in order to determine the definitive strategic fields of action. Finally, we develop a roadmap for implementing the planned measures and document your goals and possible controlling instruments. If desired, the planned measures can be checked and supplemented by reviews with customers based on qualitative interviews.
In this way, your digitalisation strategy lays the foundation for the development of a digital business model. We are happy to support you in the development and evaluation of further approaches and variants.
Do you have any questions? Our experts will be happy to help.